Pecan introduces a Marketing Mix Modeling solution aimed at maximizing the impact of your marketing budget and boosting channel performance. It measures the incremental impact of every channel, both online and offline, helping to avoid inefficient allocation of marketing resources. The platform's capabilities extend to automated data preparation, modeling, predictions and production, offering an estimated performance increase of 25%. Understanding the marketing and non-marketing variables affecting channel performance becomes effortless, and it's possible to turn perceivably reactive strategies into proactive ones via simulation tools.
- Marketing Performance Optimization: The AI-powered insights could lead to up to a 25% increase in overall marketing performance.
- Fast Modeling: It provides a solution capable of analyzing your marketing efficiency instantly by connecting to your data source.
- Offline & Online Channel Prediction: By looking at both online and offline channels, it offers a holistic perspective of cross-channel marketing initiatives.
- Wholistic Click-path Analysis: Pecan's modeling moves beyond simple click-path analysis to understand the true incremental contribution of a media channel.
Pecan introduces a Marketing Mix Modeling solution aimed at maximizing the impact of your marketing budget and boosting channel performance. It measures the incremental impact of every channel, both online and offline, helping to avoid inefficient allocation of marketing resources. The platform's capabilities extend to automated data preparation, modeling, predictions and production, offering an estimated performance increase of 25%. Understanding the marketing and non-marketing variables affecting channel performance becomes effortless, and it's possible to turn perceivably reactive strategies into proactive ones via simulation tools.
- Marketing Performance Optimization: The AI-powered insights could lead to up to a 25% increase in overall marketing performance.
- Fast Modeling: It provides a solution capable of analyzing your marketing efficiency instantly by connecting to your data source.
- Offline & Online Channel Prediction: By looking at both online and offline channels, it offers a holistic perspective of cross-channel marketing initiatives.
- Wholistic Click-path Analysis: Pecan's modeling moves beyond simple click-path analysis to understand the true incremental contribution of a media channel.