Placer.ai is a specialized solution benefiting CPG (Consumer Packaged Goods) and DTC (Direct-to-Consumer) companies through data-driven offline decisions. It offers a detailed understanding of the audience, offline performance, and the correlation between online impact and offline results to offer augmented business prospects. From aiding in property and retailer performance through accurate foot traffic accounts and dwell time analysis to making strategic decisions based on consumer demographics and shopping behavior, Placer.ai avails a comprehensive view of a customer's path to purchase.
- Foot Traffic Insights - Placer.ai allows an accurate understanding of property and retailer performance using foot traffic data and dwell times.
- Strategic Decision Making - Demographics and shopping behavior data for successful locations assist in strategy development and category management.
- Audience Thorough Understanding - With deep granular analysis, it proffers a true understanding of the audience for any location.
- Contextual Performance Tracking - It offers performance analysis at different levels such as state, national or location level.
- PoS Data Comparison - Placer.ai allows for the comparison of PoS data with traffic counts to understand performance in the context, aiding in strategy formulation.
Placer.ai is a specialized solution benefiting CPG (Consumer Packaged Goods) and DTC (Direct-to-Consumer) companies through data-driven offline decisions. It offers a detailed understanding of the audience, offline performance, and the correlation between online impact and offline results to offer augmented business prospects. From aiding in property and retailer performance through accurate foot traffic accounts and dwell time analysis to making strategic decisions based on consumer demographics and shopping behavior, Placer.ai avails a comprehensive view of a customer's path to purchase.
- Foot Traffic Insights - Placer.ai allows an accurate understanding of property and retailer performance using foot traffic data and dwell times.
- Strategic Decision Making - Demographics and shopping behavior data for successful locations assist in strategy development and category management.
- Audience Thorough Understanding - With deep granular analysis, it proffers a true understanding of the audience for any location.
- Contextual Performance Tracking - It offers performance analysis at different levels such as state, national or location level.
- PoS Data Comparison - Placer.ai allows for the comparison of PoS data with traffic counts to understand performance in the context, aiding in strategy formulation.